The website every Australian red meat consumer should check out
Over the last 50 years, Australian red meat consumption has declined rapidly. Perhaps due to increasing health concerns, perhaps due to increasing environmental concerns, or perhaps due to smart marketing from the chicken and pork industries who seem to have picked up the consumers that red meat has left behind.
The health and environmental concerns are viable (have you heard of meat free Monday?) however the industry is making an effort to help consumers make healthy and ethical decisions. Most recently, with the https://www.goodmeat.com.au website.
This website is designed to provide transparency about the meat production process to Australian consumers. With the tagline, ‘Australian Good Meat Doesn’t Just Happen’, it provides guidelines and information to help consumers make smart decisions.
With information on the supply chain, animal husbandry, ethical production, sustainable production and nutrition, it’s a website that every Australian red meat consumer should check out. So click the button below to take a look.