"Ugly Fruit & Veg" - Why none of it should get left behind!

"Ugly Fruit & Veg" - Why none of it should get left behind!

Did you know?

Did you know that about 20-40% of produce is wasted worldwide before it even reaches the store? This is a shocking amount and it is not for a legitimate reason as it is due to the strict “cosmetic” standards that large grocers have with regards to how their produce should look.

Why “ugly produce” should not be left behind.

Just because a particular produce seems to look unnatural or different from the norm, it does not mean that it is inedible or “not fresh”. “Ugly” produce are perfectly fresh, nutritious, and delicious!

Thankfully, there are some “ugly” produce advocates such as grocery stores and delivery companies alike that is helping to save thousands of pounds worth of food annually. However, it is only a small fraction of the enormous potential of what this piloting project can achieve if this is done on a larger scale and collectively. Here’s what you and I can do to make a difference:

  1. Everyone - Buy it and talk about it.

Change begins with us. We can start buying imperfect produce (sometimes with a great price!) from Australian grocers such as Charlie’s Fruit Market and Harris Farm Markets. These markets provide home delivery service as well.

Share it on social media or your friends and family over dinner!

2. Grocers - Sell and Educate.

We can put more pressure on our nation’s grocers to sell imperfect produce and not just sell them, but also to educate their shoppers that these produce are perfectly consumable and is a great solution to reduce food wastage.

3. Schools - Buy and Educate.

We need our students to eat more fruit and vegetables right? What better way than to educate them to love ugly and save money while their school buys imperfect produce!

Besides, we can also tackle the issue of body shaming at school. Similarly, produce shaming is parallel to body shaming and we should start teaching our students that imperfect produce can still be beneficial and beautiful.

4. Governments - Support Farms and Food Bank.

Participate or enquire whether your state government is currently supporting or carrying our any initiatives that support farms and food banks.

The “Ugly” Fruit & Veg Campaign

Finally, we think that this is a brilliant campaign and it has definitely garnered a lot of support and not to mention the interesting shapes and sizes and creative captions that people come up with on social media!

If this article has spoken to you and challenged you to make a difference to consume “ugly” produce, then join the #LoveTheUgly revolution on Facebook and Instagram!

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