Have Your Say: Do you think the big supermarkets really support Aussie Farmers?
Last week, Woolworths announced the launch of a new $30 million Organic Growth Fund designed to support Australian organic farmers through interest free loans, grants and contracted purchase volumes. It’s a positive step forward to pleasing Australian consumers as the demand for organic, assured provenance and locally produced produce increases. But as the big supermarkets are focusing on going good for the farming community, we have to ask – do you trust them?
This fund is the latest in a series of positive steps that Woolworths has taken this year. A run-down of the year to date (as per media releases on the Woolworths website) includes…
$30 million fund for organic produce farmers
Announcement of drought relief milk range to support dairy farmers with a 10% premium
Woolworths Group raised over $7 million to support drought affected Aussie farmers
Donated all profit from fresh food purchased on Saturday the XXXX to drought affected Aussie farmers
Donated $1.5 million funding to boost Rural Aid
It looks like a pretty good portfolio of “doing good” but there are a couple of important things to note. Firstly, the new fund is driven by a need for supply to meet demand. The drought relief milk range and premium increased the litre price to $1.10 and was in response to NSW farmer Shane Hickey sharing a Facebook video that then went viral stating he was paid $2.64 per hour for the entire month of July.
The other items on the list are all drought focused – which is incredibly important right now. But if drought relief of this volume wasn’t required, where would they be putting the money? Would it be returning to Aussie farmers?
So, let’s have a chat. How do you feel about big supermarkets promoting their goodwill to Australian farmers? Do you think they care for them? Do you trust them to do their best in supporting them? Share your comments below…