Meet the Visible Farmer Project

Meet the Visible Farmer Project

Did you know that 49% of food produced in Australia is produced by women? But if you run a Google image search for “farmer” over 90% of the images that appear are men. This is what has inspired a series of 15 short films, sharing the untold stories of the gutsy women behind our food and fibre, and the vital, innovative role they play.

Each episode of this 15-part web-series is an inspiring story with passion and substance, as diverse as the industry the women are working in and the challenges they face. From remote outback stations to urban market gardens, it’s a journey that will change our perception of who a farmer is.

This comes at a time when women are incredibly underrepresented in farming organisations across the country; Rural representative bodies are 87% men and 13% women and agricultural commodity councils are 91% men and 9% women.

Farmers and the first female President of the National Farmers’ Federation (NFF), Fiona Simson said the Visible Farmer initiative was setting the record straight on the role of women in agriculture. 

“Women have been the backbone of agriculture since farming began in this country. Yet for many reasons, their contribution continues to go under-recognise. 

“Visible Farmer, a fantastic and crucially important initiative, is finally bringing the stories of our farming women to the fore. The NFF is a proud supporter of Visible Farmer,” she said. 

And here’s a little fun fact for you… The first two Prime Dorper Lamb producers that are participating in the trials are both women! So supporting the Visible Farmer initiative is something pretty important to us.

Take a look at the first episode of the series here.

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